That\u2019s the short and sweet version for the TLDR people, now it\u2019s time to go deeper! <\/p>\n\n\n\n
A game changer<\/strong><\/h2>\n\n\n\nWhen someone mentions the words \u201cgame changer\u201d, what\u2019s the first thing that pops in your mind? Is it visionary people like Henry Ford and Elon Musk, a century apart in their brilliance? Is it an idea like the TV or the Internet that completely changed all facets of life? Is it a company like Amazon that altered the business landscape and practically became a synonym for e-commerce?<\/p>\n\n\n\n
![\"\"](\"https:\/\/m51.co\/wp-content\/uploads\/2019\/05\/sLR49u0q5YV8a-AOrQjndncIio_kgefd_JVaB_olKKv2tTv9Tvt0HoHcgoeHy4u_YI4TjV3_AfIGrZcXbwye4KS7lFaFPDo9Gx2mqV4JxEtOZlpD_y1T9EQEJS3myj2I1-7eHDFC.jpg\")
Or maybe it\u2019s motorized lollipops?<\/em><\/strong> <\/figcaption><\/figure><\/li><\/ul>\n\n\n\n
In a way, it\u2019s all of it, each with its own varying degree of influence on the business environment. When you have an innovative method of doing something in a more efficient way, you have the power to change the face of the industry. That\u2019s how we at M51 know Cerebro is a game changer.<\/p>\n\n\n\n
To tingle our senses, we must believe in you. As our CEO likes to point out, ideas are cheap commodities these days. Don\u2019t get us wrong: we\u2019re certainly not devaluing what a great concept can produce. For us, it\u2019s also about how you define yourself as an entrepreneur: if you have what it takes to deliver.<\/p>\n\n\n\n
On that ever-important entrepreneur side, things were smooth from the start because we already knew Dor Lahola, CEO at Cerebro, and other guys and gals through previous ventures. We were familiar with the passion and enthusiasm they bring to each project and Cerebro is no different. <\/p>\n\n\n\n
Not only do they have business cunning, people behind Cerebro are also incredibly technology-savvy with some grade A tech and digital experts, which altogether makes for a major key differentiator – one we like very much. <\/p>\n\n\n\n
Segev Levi, founder and technical specialist at Cerebro, brings over 20 years of technological experience with over 15 years as technological and engineering executive. Segev managed large engineering organizations and complex technological projects with different companies all around the globe. He led projects as a CTO with type A organizations such as the IDF, Lockheed Martin, Vodafone as well as some of the largest broadcast companies in the world like NBC and BBC. <\/p>\n\n\n\n
Avishay is an AdTech expert that has been in the industry since 2011. He developed and managed various unique technological projects, including RTB ad-serving platforms and AI tools such as RTB bidder and prediction tools for both privately held and publicly traded companies. He also managed a programmatic media buying team with a monthly spend of over $10M.<\/p>\n\n\n\n
The extensive technology background and willingness to tech the hell out of this project is also the reason why this time, the underlying technology will be the main focus.<\/p>\n\n\n\n
The technology behind the Cerebro Platform<\/strong><\/h2>\n\n\n\nAs we said before, Cerebro is a DOOH advertising platform that applies cutting-edge technology in order to collect and analyze real-time data. The company does an amazing thing with its platform: it matches the right advertisement to an individual based on the demographic characteristics of the individual in front of the billboard\/advertising space. Think \u201cMinority Report\u201d, only in real life and far less creepy:<\/p>\n\n\n\n
Or maybe it\u2019s motorized lollipops?<\/em><\/strong> <\/figcaption><\/figure><\/li><\/ul>\n\n\n\n
In a way, it\u2019s all of it, each with its own varying degree of influence on the business environment. When you have an innovative method of doing something in a more efficient way, you have the power to change the face of the industry. That\u2019s how we at M51 know Cerebro is a game changer.<\/p>\n\n\n\n
To tingle our senses, we must believe in you. As our CEO likes to point out, ideas are cheap commodities these days. Don\u2019t get us wrong: we\u2019re certainly not devaluing what a great concept can produce. For us, it\u2019s also about how you define yourself as an entrepreneur: if you have what it takes to deliver.<\/p>\n\n\n\n
On that ever-important entrepreneur side, things were smooth from the start because we already knew Dor Lahola, CEO at Cerebro, and other guys and gals through previous ventures. We were familiar with the passion and enthusiasm they bring to each project and Cerebro is no different. <\/p>\n\n\n\n
Not only do they have business cunning, people behind Cerebro are also incredibly technology-savvy with some grade A tech and digital experts, which altogether makes for a major key differentiator – one we like very much. <\/p>\n\n\n\n
Segev Levi, founder and technical specialist at Cerebro, brings over 20 years of technological experience with over 15 years as technological and engineering executive. Segev managed large engineering organizations and complex technological projects with different companies all around the globe. He led projects as a CTO with type A organizations such as the IDF, Lockheed Martin, Vodafone as well as some of the largest broadcast companies in the world like NBC and BBC. <\/p>\n\n\n\n
Avishay is an AdTech expert that has been in the industry since 2011. He developed and managed various unique technological projects, including RTB ad-serving platforms and AI tools such as RTB bidder and prediction tools for both privately held and publicly traded companies. He also managed a programmatic media buying team with a monthly spend of over $10M.<\/p>\n\n\n\n
The extensive technology background and willingness to tech the hell out of this project is also the reason why this time, the underlying technology will be the main focus.<\/p>\n\n\n\n